Marketing is not ads or posts or emails. The real power comes from a much more foundational place. So that's where I start.
BUILDING THE FOUNDATIONS
The “secret sauce” isn’t sexy. It’s knowing your brand inside and out, knowing your consumer inside and out, and knowing what problems your brand can uniquely solve for your consumer. It's things like brand identity, brand tone, brand personality, brand vision. Without these, your marketing plan will always fall short.
EXECUTION
This is what most people think of as "the marketing." Ads, posts, blogs, collateral, emails, oh my. I'll help you understand marketing channel best practices and advertising techniques to bring YOUR message to life in the most captivating way. We'll look at the free stuff first, and if paid advertising is in the cards, we'll plunge in.